NAÏYO is a New York based fashion brand with a multidisciplinary approach to contemporary street culture. Founded by two brothers in collaboration, Artist Roy Nachum and Designer Adi Nachum. NAÏYO is a family affair.


Born from art, we balance the essence of high luxury with streetwear. At the forefront we reinvent the brand experience with a gateway into web3, digital fashion and its presence in the Metaverse. The brand stands for human equality, here to inspire and motivate a new wave of street culture and peace. 


Our integrity lies in building and honoring collaborations and our community. NAÏYO is from Soho, New York and embodies the soul of streets, incorporating narratives in art, prolific graphics and messages in Braille.


 NAÏYO comes from the Japanese word for “Nothingness”. A philosophical term for the general state of nonexistence, a domain or dimension into which things pass when they cease to exist or out of which they may come to exist. 


The future is freedom.